Home Graphic designer Stonewall Inn Gives Back Initiative and Jägermeister announce nationwide search to create “Safe Spaces” logo

Stonewall Inn Gives Back Initiative and Jägermeister announce nationwide search to create “Safe Spaces” logo


White Plains, NY–Today, the Stonewall Inn Gives Back Initiative (SIGBI) and Jägermeister are launching a national search for the first SIGBI Safe Spaces logo. The winning logo will be provided for use in all certified safe spaces across the country.

A survey by SIGBI found that 89% of the LGBTQ+ community think most spaces don’t know that LGBTQ+ people don’t feel safe, and 97% think the LGBTQ+ community would benefit from safer spaces. Through a 10-step process, entertainment venues, dining venues, stores, businesses and other public places can be certified as a safe space for LGBTQ+ members of the community.

“Safe spaces elevate LGBTQ+ people by providing a place to celebrate, educate, thrive, work, shop, relax and live freely,” said Stacy Lentz, CEO of SIGBI. “We’re excited to open the visual representation of Safe Spaces to the community and can’t wait to see the amazing submissions we receive.”

The logo contest is open April 4-30, 2022. Entrants 21 and older from across the country can visit jagermeister.com/en-US/safespaces to submit their logo, which will be judged by an esteemed community judging panel. LGBTQ+. community:

  • Alex Weems: Member of the Mississippi Gulf Equality Council and award-winning graphic designer
  • Brenda Risch: Executive Director of the Borderland Rainbow Center
  • Dr. Marisa Richmond: Professor of History and Women’s and Gender Studies at Middle Tennessee University and SIGBI Board Member
  • Rachel Smallman: LGBTQ+ nightlife pioneer in Alabama

Judges will be looking for a logo that is creative, representative of the SIGBI Safe Spaces initiative and easily adaptable to become a sticker for a Safe Spaces certified door, electronic signature, event signage and more.

In addition to being recognized at Certified Safe Spaces across the country, the winner will receive an all-expenses-paid trip to New York City in June to celebrate Pride. More details about the prize included on the contest entry page.

“We are proud that Mast-Jägermeister US has committed to becoming one of the first SIGBI-certified secure spaces,” said Chris Peddy, Marketing Director of Mast-Jägermeister US. “As a strong supporter of the LGBTQ+ and creative communities, including our recent partnership and fundraising efforts with The Lesbian Bar Project, we are thrilled to offer one lucky winner the opportunity to showcase their meaningful work. “

About Jägermeister

Introduced over 80 years ago, Jägermeister, German for “Master Hunter”, is one of the world’s most popular liqueurs and available in 150 countries. Jägermeister’s signature taste is not left to chance but is due to decades of experience, a well-guarded secret recipe made up of 56 natural herbs, flowers, roots and fruits, including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. Botanical ingredients are extracted in their raw, unprocessed form through a gentle week-long cold maceration process to create the base of Jägermeister. The base, housed in over 400 oak barrels, then ‘breathes’ for a full year, which is essential to creating the complex and balanced flavor of Jägermeister’s legendary taste profile. Jägermeister is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, White Plains, New York.

About the Stonewall Inn Gives Back Initiative

The Stonewall Inn Gives Back Initiative (SIGBI) is the official non-profit organization of the Stonewall Inn, which is one of the first safe spaces for LGBTQ+ communities and is widely considered the birthplace of the modern LGBTQ+ rights movement. The SIGBI Safe Spaces certification identifies entertainment venues, dining venues, stores, businesses and other public places as safe spaces for LGBTQ+ members of the community.

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