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disguise acquires Mapping Matter and Previz


LONDON – Driven by accelerating demand for remote and cloud-based collaboration solutions for creatives and tech teams to share their vision and progress with project owners, Disguise’s latest acquisition strengthens their position as a solution globally recognized standard for end-to-end production. .

These latest acquisitions mark the next step in the company’s rapid growth, following the investments of the Carlyle Group and a minority stake in Epic Games, announced earlier this year.

Mapping Matter and Previz share an established reputation for providing compelling, visually rich and interactive cloud-based solutions for designers around the world. By integrating both platforms into its award-winning solution, Disguise will allow users of all three platforms to come together, develop and manage their projects in a unified and comprehensive workflow. Users will be able to collaborate: import, preview, and make creative decisions on the end result together, while easily sharing their work with clients and peers around the world.

Over the following months, Disguise, Mapping Matter, and Previz are linked by their shared vision to strengthen remote, cloud-based collaboration between creative and technical teams. They will work closely together to develop a common user journey that gives value to their respective customers. Ongoing development will provide access to complete workflows with content engines such as Unreal Engine, which will collectively enable design, sequencing, calibrations and validation, with a pipeline of new features to be released.

A web-based technical design tool, Mapping Matter plays an important role in the simulation and photometric analysis of audiovisual installation projects. Launched in 2016 to streamline the process of creating technical video projection designs, the platform has since been approved by live design teams working for Cirque du Soleil, Moment Factory and Creative Technology.

Previz was launched in 2016 by a creative studio and dandelion + burdock long-term disguise workflow practitioners who envisioned a seamless workflow to design assets creatively, plan projects effectively, and communicate ideas with confidence, all from a single browser. The platform has since been used in live and virtual events for global brands such as the BBC, Fitbit and Land Rover.

Trusted for over 20 years on some of the world’s largest and most complex live shows and shows, the costume software is a powerful toolkit for earning pitches, developing storyboards, creating camera hovers, validating content, test technical configurations and design entire projects. Its timeline-based interface allows users to create a 3D model of their mapping interface – whether it’s an LED volume, a live scene, or a building facade – and map content. in real time to the pixel on the simulated environment. disguise welcomes the acquisition of Mapping Matter and Previz to mark a new period in the growth of their platform:

“We are extremely excited about this new chapter in our mission to democratize production workflows with the addition of cloud-based collaboration to the disguise platform,” said the disguise CEO. , Fernando Kufer. “We have worked closely with the Mapping Matter and Previz teams over the years and our shared vision for remote collaboration has allowed us to join forces to provide a more complete and streamlined solution to all of our users to create their best story. We are delighted to welcome Mapping Matter and Previz clients to dress up and look forward to a bright future together.


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