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You don’t have to be an SEO expert to know that people are leaving websites that are slow to load; you’ve probably done it hundreds of times yourself. There are many factors that contribute to a successful SEO strategy, and page speed is one of the most important. In this article, I’ll explain why you need your page to load fast and how to improve your page speed.
Facts Behind Page Speed
A great user experience is crucial for a successful outcome for all pages, whether it’s a landing page for visitors to click that CTA button or an informative blog that aims to gain customer trust. targets. Page speed is a critical part of the user experience and many digital marketers. Here are some of the crucial things you want to know about page speed.
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Google has introduced a new factor that will affect a page’s ranking on search engine results pages: page experience. This means that things that affect a person’s experience consuming content will ultimately influence your page’s rank. Besides content and graphics, page speed is one of the crucial factors when it comes to delivering a great user experience.
Most people abandon a web page that takes longer than three seconds to load.
According to our recent case study, page speed has a direct impact on your website user engagement, rankings, and relationships with Google.
A higher bounce rate can make search engines question the legitimacy of a page and therefore hamper page rankings. So even if it has the right keywords and perfect content, a slower page is likely to lose its rank in the long run due to the bounce rate.
Today, most of the companies have a good knowledge of SEO. Therefore, you need to think beyond keywords and content to stay in the competition in 2022 and beyond. If you visit all web pages from the first page of a SERP, you might not find much difference in the value offered by the content. Each page contains the appropriate keywords and offers something useful. However, minor factors like page graphics, page load time, page formatting, etc. make the difference in tight competitions.
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Common elements that slow down the loading of your web pages
You don’t need complicated tests and data to know your webpage is loading slowly. However, understanding a few technical things can help you identify the causes of your slow loading pages so that you can proceed with their resolution. Below are the most common factors that slow down the loading of a web page and how you can handle them appropriately:
Ads – While monetizing a high traffic website is a good idea, too many ads can slow your page down. Make sure you have the right amount of ads on each of your web pages. Ads should not come at the cost of compromised user experience.
Messy code – While it might seem appealing to add as many features as possible, unnecessary elements can increase your page size unnecessarily. Removing irrelevant elements allows you to compress the code, which allows the page to load faster.
Flash content – Flash content is generally larger and can help slow down your page. In addition, the flash is already obsolete. I suggest looking for HTML5 alternatives for interactivity.
Non-optimized images – Large pages take a long time to load, and unoptimized images contribute the most to making a page size huge. On average, a page size should be less than 500KB for adequate load time. But you still need quality images on your page to make it effective, right? Well, you can fix this problem by optimizing the images on your page. Optimization helps minimize the size of an image without compromising its quality.
Bad accommodation – Server performance is highly dependent on the quality of the web host. Going for a cheaper web host means that you are compromising a lot. Low-cost web hosts usually offer a shared server, which puts your site in a queue with other sites, which makes your page load slower. The location of the server is also important. So always make sure you have a great web host and that the server location is in the United States as long as you are running your website from the United States.
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Consider a few other things to improve your page speed
Understanding the above and taking action is crucial to ensuring a fast loading page. Still, there are a few other cool things you might want to consider.
Understand your visitors and boost speed by device – People access web pages from different devices. So, identifying which device most of your visitors are using to visit your page can be beneficial in making informed decisions about optimizing a page’s speed and experience based on visitors. Different methods may be needed to increase the speed of a web page on various devices.
Incorporate lazy loading – The inclusion of lazy or on-demand loading ensures that your website loads only the required section of your page, delaying the rest until the user demands it. It reduces memory usage and time consumption. It even prevents unnecessary code execution.
Don’t overlook caching techniques – Caching is a technique that allows your web page to store data in cached memory. So the next time a visitor visits your page, it will load much faster than the first time, as most of the data is already stored. You can cache HTTPS, database queries, and even images.
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We put a lot of effort into keyword research and creating great content, but all of this will be wasted if your page isn’t designed for the interests of the audience. Slow loading pages are generally disliked by users. Impressive page speed is essential for delivering a great user experience and executing a successful digital strategy. Always make sure that your page loads in an impressive time frame, so that your content reaches the right audience on time.